Piers Morgan’s new weeknight CNN chat show, that launched yesterday (18 January), will be supported by an outdoor campaign that uses time-sensitive messaging and multiple creatives, targeting international travelers at roadsides and at airports.

The digital Outdoor campaign will include a week-long campaign on JCDecaux’s Torch on the M4, reaching people travelling to and from Heathrow. The Torch will run three different creatives, using the two new, state-of-the art screens (6.75m x 4.5m) to promote the talk show.

Piers Morgan is replacing the legendary interviewer Larry King, the recently retired host of CNN’s nightly interview show that broadcast across the globe for 25 years.

The outdoor media was booked through Posterscope and MJ Media and will be supported by Google and Facebook activity.