BJ’s Wholesale Club, Inc. a leading warehouse chain in the eastern United States, has selected Premier Retail Networks, Inc. (PRN) to provide video programming for its in-club television department.

Under the multi-year agreement, PRN will provide “strategic content and creative services, such as best-in-class HD 1080p programming, custom production services and a custom branding package. BJ’s members will be able to view high-quality television programming and will receive HD education at the point of purchase to better inform their television buying decisions”.

PRN will also provide BJ’s with national and regional advertising sales representation and support with advertisers and agencies across the country.

With the addition of BJ’s’ 189 locations, PRN’s HDTV Network now delivers more than 70 million commercial viewers monthly across more than 3,255 retail locations.