YCD has collaborated with the Marketing and IT Departments of Cellcom Israel, the country’s leading cellular provider, to design a Multi-Touch Digital Device Catalogue Video Wall, promoting the company’s selection of cellular devices.

Powered by YCD|Player™, the system comprises four 32" touch screens each with a special synch script, which allows it to roll separate content to each display and synch them all into one video canvas. This permits four people to browse four different content types simultaneously.

The catalogue includes a description and picture of each device as well as a 3D view of the device, a demo of its actual size, and a gallery of photos and videos. The creative work and content design of the digital catalogue was developed by the Basch Interactive studio.

The wall is programmed and managed at Cellcom Israel Headquarters, so all marketing materials can be updated remotely. After successful completion of the initial pilot project Cellcom Israel plans to place similar Multi-Touch Walls in other Service Centres.