C-nario and  CTV, an integrator of digital signage and media management, have completed  a country-wide digital signage network at the Israel Discount Bank, Israel’s third largest bank.

The network, run by C-nario Messenger, has been deployed in the bank’s headquarters and 140 branches. Each branch has between 1-6 screens, and may receive various combinations of video and audio channels, based on its location and various other criteria. The Network Operations Center (NOC) is operated by CTV and is located at CTV’s headquarters.

Content is generated mainly by CTV, and partially by the bank. It includes marketing information promoting the bank and its services, ‘ambiance content’, music channels and external resources – such as news feeds from the Web and from Israel’s Channel 2 (TV), broadcast four times a day. In addition to customer-oriented content, the bank’s digital signage network includes internal communications and e-learning programmes. Once a week, the bank produces an internal news programme for employees.

This installation is C-nario and CTV’s largest joint project in the banking industry. Previously, both companies collaborated on a digital signage project at Israel Mercantile Bank.