iSIGN Media Solutions Inc., a software developer of location-based interactive proximity solutions, has entered into a partnership with BroadSign International Inc. to mutually promote, support and sell each other’s solutions.

iSIGN’s technology communicates with consumers while they are in the vicinity of digital signs via personal mobile devices, on an opt-in basis. It enables shoppers to instantly receive and redeem coupons and other promotional offers at the point of purchase or at nearby businesses.

The integration allows iSIGN to supply its devices to several hundred digital signage networks running on BroadSign platform.

“What attracted us in iSIGN is the fact that in addition to satisfying the need for locally targeted mobile marketing, it provides a straightforward method of tracking the efficiency of each digital signage campaign and enables a cost-per-result pricing” said Brian Dusho, CEO of BroadSign International.