UAE: Al Barq Digital Adds Second Mall Network in its Portfolio
14 February 2011 18 h 55 min1 Comment
Al Barq Digital has installed a second mall network in Dubai, following the signature of a five-year media rights agreement with Ibn Battuta.
The network consists of 40 digital advertising screens and 28 touch-screen kiosks with interactive mall maps and store guides.
Ibn Battuta is the region’s largest themed shopping centre, owned and operated by Nakheel Retail Shopping Malls. It has more than 275 retailers, 50 restaurants and food outlets, 21 cinema screens, the UAE’s only IMAX theatre and offers an annual footfall of over 10 million.
Categories : Ad-network, Ad-sales, Mall, UAE
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