In 2009, ICMoving Infotainment Channel launched the second largest DOOH network in Italian airports. The ICMoving TV Network features a total of 170 LCD displays installed in six major airports in the country (Roma Fiumicino, Milano Malpensa, Milano Linate, Bergamo Orio Al Serio, Venezia Marco Polo and Treviso Canova) and reaches more than 100 million passenger per year.

Working with integrator M-Cube, ICMoving now uses Scala 5 software to manage the infotainment content – general information, advertising, entertainment and services – that is displayed on the screens.