For the release of new Aero Caramel, 10 interactive bus shelter screens from JCDecaux Innovate invited the public to take the ‘love-a-bubble’ test.

Running in London, Manchester, Birmingham, Glasgow, Nottingham, Sheffield and York the 42” screens tested the public with dilemmas such as, “Your best friend declares their undying love to you. Do you a) Get married and have babies. B) Laugh bashfully and then defriend them on Facebook or C) Call them a doctor pronto.

Graham Walker, Nestlé UK Trade Communications Manager, explained: “We are pulling out all the stops with this major creative campaign. It builds on the brand’s association with fun by encouraging fans to interact with the brand on a regular basis.”

The Outdoor campaign was booked through Posterscope/Hyperspace.