Who

What

Magna Global

2011 Advertising Forecast

(WW) For the period 2011-2016, DOOH is expected double in size, exceeding $2.6 Billion in 2011 to reach $5.2 Billion in 2016, representing an annual growth rate (CAGR) of 15.2%.

Only two other media are expected to grow more rapidly: online video (CAGR of +19.6%) and mobile (CAGR of +19.4%).

DOOH will represent 9.7% of the total OOH market in 2011.

PQMedia

Global Digital Out-of-Home Media Forecast 2011-2015

(WW) Global digital out-of-home media revenue generated by digital place-based network, billboard and signage operators grew 16.3% to $6.47 billion in 2010 and is projected to expand by 16.9% in 2011.

U.S. remained the largest global market in 2010 (U.S. DOOH operator revenue grew at an accelerated 15.1% in 2010 to $2.07 billion and is projected to expand another 16.7% in 2011), while China was the fastest growing market. Russia will be Europe’s fastest growing market through 2015, but U.K. will remain the largest.

AdCentricity

2011 Digital Out of Home Media Outlook & Planning Guide

(US) Digital Out-of-Home Media spending is expected to rise to $4.53 billion in 2013, up from about $3.08 billion in 2010.

DOOH will represent about 44% of all OOH media spending in 2013.

Screen Digest

(Europe) By 2014, ad spend on DOOH in Europe should reach €500 million, representing 9% of total Out of Home spend. The UK will continue to dominate the market (€160 million spend expected) with France and Germany following (“between €60 million and €80 million” each).

Outdoor Media Centre

(UK) DOOH revenues passed the threshold of £100m for the first time, reaching £101m (€117m) in 2010.

This puts digital at a share of 11.4% of all outdoor advertising revenues for the full year.