From this spring, Gas Station TV advertisers will begin interactivity-based advertising campaigns at over half of GSTV’s 1,200 locations. When prompted, consumers can press “Action Buttons” integrated into the GSTV display to receive immediate promotional information via their fuel receipts. They will then be able to use these promotions to take action at nearby businesses, on their mobile devices, or via the Web.

Allstate will be the launch advertiser of the new system.