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Platt Retail Institute


USA: Titan Signs Exclusive Sales and Marketing Deal with TargetCast Networks

8 March 2011 10 h 37 min

TitanlogoTitan and TargetCast Networks (TCN) have announced a partnership making Titan the exclusive sales and marketing agent for the TCN inventory of 3,500 screens in 1,200 locations.

TargetCast Networks will continue as a stand-alone company providing technology, licensing, content, and network operations services. Titan will have the right to license technology in selected distribution channels globally.

"Titan has been pursuing an aggressive digital agenda for the last two years. This partnership allows us to reach the active on-the-go consumer to complement our existing transit and place-based screens in what we are calling 360-degree campaigns," explained Don Allman, President and CEO of Titan.

TCN installs screens in top-tier national and regional casual dining and fast casual restaurants – including Applebee’s, Chili’s,T.G.I. Friday’s, Outback, Tully’s, Seattle’s Best, Robek’s, Coffee Bean Tea and Leaf, among others – and delivers 53 million Nielsen verified commercial views each month.

Categories : Ad-network, Ad-sales, Restaurant, United States

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