London, UK, 15 March 2011 – Screenmedia expo 2011 (18-19 May, London’s Earls Court 2) is proud to announce the initial line up of speakers for the two-day learning programme and specialist co-located conferences, workshops and seminars – including a bona-fide worldwide first from MIT SENSEable City Lab. The agendas feature an engaging mix of cutting edge thinkers, authoritative contributors and experimental leaders, all keen to share knowledge and new ideas with an audience that lives and breathes digital place-based media, whilst simultaneously winning over the hearts and minds of those that are yet to be convinced.

Presenting companies include MIT SENSEable City Lab, Arsenal Media, Internet Retailing, Intel, HP, 3M, BroadSign, OVAB Europe, Future Source Consulting, ROI Team, OpenEye, SCG London, Screenreach, Saturn Communications, Akeman Solutions, PQ Media, Kinetic Worldwide, GoldRun and LocaModa. Visit www.screenevents.co.uk/screenexpo2011 for further details and full listings.

First-ever presentations and best practise case studies

The participation of MIT SENSEable City Lab – US research organisation that seeks to creatively intervene and investigate the interface between people, technologies and the city – is a real scoop for Screenmedia expo. Christine Outram will be presenting in the learning programme (Track 2, Theatre 1, Day 1, 13:30-14:00, “Mash-up metropolis: key trends for the media savvy city”) and Screenmedia Professionals Conference (Day 1, 12:00-12:30, “Worldwide first: Boosting the effectiveness of outdoor advertising”).

In a significant convergence presentation, Internet Retailing’s Ian Jindal will consider the connection between digital screens and multichannel retail, and the impact upon retailers throughout their business (Learning programme, Track 3, Theatre 2, Day 1, 10:00-10:30, “The new square feet – how screens are changing retail”).

Joe Till and John Hamersley of Saturn Communications Group will discuss the British Gas 1,000-screen digital signage network, exploring how digital signage can help improve business critical processes, improve employee communication and assist work-based learning (Track 1, Theatre 1, Day 1, 10:30-11:00, “Screens that work, rest and replay at British Gas”).

Another case study will be presented by Arsenal Media’s Denys Lavigne on the innovative BuzzWall™ application at the home of the Miami Dolphins. This case study will help delegates understand how a variety of multichannel technologies and marketing devices operate together. For example, immersive gesture-based interactivity, sound, live game coverage, mobile device-based interactive content, social media, contextualised print designs and exclusive promotions (Track 3, Theatre 2, Day 1, 11.:00-11:30 “The BuzzWall: The Miami Dolphins and Sun Life Stadium”).

Augmented reality is emerging as a playful, informative and engaging marketing device. Vivian Rosenthal from GoldRun will demonstrate how emerging platforms that integrate augmented reality, location based services and other marketing techniques are creating a new way for marketers to reach and connect with consumers (Track 3, Theatre 2, Day 2, 10:00-10:30, “Reality, augmented”).

At the Screenmedia Professionals Conference, highly sought-after speaker, Patrick Quinn of PQ Media will present exclusive data and analytics on Europe vs The Rest of World, just published in the 4th annual PQ Media Global DOOH Media Forecast 2011-2015.  Delegates will learn the current economics of DOOH networks and billboards, including exclusive data, insights and strategic intelligence regarding ad spend, growth, forecasts, venue categories and regional analytics. Mr Quinn will also discuss key industry trends, how DOOH fits into the broader media economy, as well as opportunities and challenges in coming years.

FLEX London – DOOH Conference: Media Creativity and Technology

Running alongside Screenmedia expo there will be a new forum called FLEX London aimed at forward-looking creatives, planners, media owners and creative technologists. The event will consist of presentations, discussions, best in class case studies, research and insight, and appropriate technology focus. Subject areas will include the Olympics and how campaigns will use DOOH for this huge event, social media and mobile integration, interactivity, new media opportunities and future technology. Registration for this forum opens on 25 March via www.screenevents.co.uk/screenexpo2011.

To express your interest in speaking at the conference or one of the education programme tracks, please contact chris.heap@imperativegroup.com. For further information about Screenmedia expo in general, including stand booking, sponsorship and special offers, please contact info@screenevents.co.uk. Register and keep up to date with the latest pre-show news and information via www.screenevents.co.uk/screenexpo2011 as well as social and professional groups, including LinkedIn: #ScreenMediaExpo and Twitter: twitter.com/ScreenMediaExpo.