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Platt Retail Institute


Brazil: Rede Elemidia Acquires Agência Mídia in order to Develop in Airports and Static Postering.

16 March 2011 15 h 24 min

Elemidia_logo_RedeRede Elemidia, the leading DOOH operator in Brazil, has just bought Agência Mídia. Created in 2001, the company operates an inventory of static posters and, to a lesser extent, digital posters in indoor situations (shopping centres and airports) as well as outdoor.

This acquisition allows Rede Elemidia to set its foot in airports, a sector where its digital signage network was absent, as well as to develop in the traditional postering sector.

Categories : Acquisition, Ad-network, Ad-sales, Airport, Brazil, Mall, Outdoor

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