UK: Lynx Excite’s Angels on JCDecaux’s Transvision Screen via Augmented Reality
16 March 2011 15 h 20 min2 Comments
Passengers travelling through Victoria Station in London recently have been able to take part in a digital campaign for the new deodorant Lynx Excite (Unilever).
Using the deodorants campaign slogan “Even Angels Will Fall”, the system enabled passers-by to have pictures of themselves displayed on JCDecaux’s large Transvision screen next to an angel falling from the sky. This was made possible by an augmented reality application.
The video below shows how it worked:
Categories : Ad-network, Campaign, Train Station, United Kingdom
[...] This operation, which was mounted at the beginning of the month by Posterscope is reminiscent of the recent Lynx campaign in the UK. [...]
[...] campaign is reminiscent of similar operations previously run by Lynx in the UK or Heineken in [...]