Italy: Milan Transport Agency Installs Scala Powered Digital Signage Network
The Milan Transport Agency (ATM) and the City of Milan are on a mission to modernize both the underground and above-ground public transportation network. The entire revitalization process includes plans to replace all vehicles with more environmentally friendly versions, improve transportation efficiency, and increase safety and comfort for travelers. ATM turned to Scala Certified Partner M-Cube, to design an integrated digital network for this project.
The new network spans 42-inch LCD displays sealed in unbreakable glass located in underground train station mezzanines. The network communicates ATM corporate messages, network service updates, alternate routes and emergency messages. There is also a panic button connected to the mezzanine monitors to provide default messages in case of an emergency. A push of the button will alert the ATM control room, which will then manage the messaging to stations affected by the situation or the entire network.
At the above-ground transportation stations of the airport bus line San Babila/Linate, M-Cube has implemented information poles with two 26-inch LED monitors per pole, providing visibility from all sides. The monitors have been optically bonded to ensure visibility in all weather conditions and direct sunlight. These displays provide information about the position of the bus on its route, and arrival time at the stop where the traveler is viewing the screen.
Categories : Bus, Integrator, Italy, Service network, Software, Train Station, Underground




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