Al Barq Digital, the digital signage brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media, has concluded a 5-year digital media rights agreement with Khalidiyah Mall, its first mall in Abu Dhabi. This adds to the recent announcement of a similar deal with the Dubai mall, Ibn Battuta.

Under the terms of the agreements, Al Barq will install a total of 58 screens at Khalidiyah Mall and Ibn Battuta Mall. Both networks will be online by early April.

Andrew Wood, General Manager for AD Media DOOH, said: “These are the just the first of many new announcements we will be making in the weeks ahead. We see these initial agreements as the start of some long, mutually beneficial relationships with some very impressive and powerful companies”.