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Platt Retail Institute


Germany: Infoscreen (Ströer) Starts Marketing its New “Out of Home Channel” Network

5 April 2011 10 h 04 min

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This week Infoscreen started marketing the Out of Home Channel, Ströer’s new digital signage network in Germany’s railway stations. Deployment began last December and the network now covers 108 stations, in cities such as Berlin, Stuttgart, Munich and Frankfurt, and reaches 31 million people per week.

When completed, it will use over 1,000 screens in 200 stations.

The company is making a double digit million investment in this new project.

Categories : Ad-network, Ad-sales, Germany, Train Station

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