Lucky Penny, an Australian wine, is giving Facebook users the chance to send good-luck messages via Astral Out-of-Home’s Digital boards in Vancouver. To participate, users have to log onto Facebook and sign up to the Lucky Penny’s page. Then, they can create a good-luck message on either the red or white wine branded templates provided. Once the message is submitted, it appears on the Digital billboards, using RSS technology.

The campaign was created by Open and the media was handled by Wills and Co.