Pinpoint Media Group has selected Groupe VIVA to act as the exclusive Quebec-wide ad sales representative for its DOOH network. In Quebec, Pinpoint Media has installed over 1,400 screens located near the cash registers and the refrigerators at Couche-Tard/Mac’s 550+ convenience stores.

The system reaches more than 3.5 million consumers every week.

This partnership adds to Groupe VIVA’s existing ad portfolio, which already includes the La Cage aux Sports, Sports Experts, Monsieur Muffler and Viva Urbain networks.