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Platt Retail Institute


Canada: Astral Out-of-Home Adds Seven New Digital Billboards in Toronto and Montreal

13 April 2011 8 h 34 min

astral_logoAstral Out-of-Home has announced the addition of four more digital faces in the Greater Toronto Area (GTA) and three more digital faces in the Montreal region, bringing the total number of digital faces to 39 across its entire network in Toronto, Montreal and Vancouver.

In GTA, the first two digital faces will be located at the East Mall, just East of Highway 427 on the Gardiner Expressway. These faces will be visible to daily commuters heading to and from the western suburbs and traffic to and from Pearson International Airport. The other two digital faces are located in the heart of downtown Mississauga, in the newly renovated Celebration Square and only a short distance away from Square One Shopping Centre.

In the Montreal region – in addition to the recently deployed digital face on highway 15 in Laval – two new faces will be deployed alongside the newly built A25 Bridge, an entirely electronic toll bridge which is set to open in May and links Montreal to Laval and other North Shore municipalities. These two new faces will also permit the A25 Management Consortium to display messages of public interest to the users of the A25 Bridge.

Categories : Ad-network, Ad-sales, Canada, Outdoor, Outdoor Billboard

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