Germany: Ströer launches Vooh!, its Mobile Image-Recognition App
14 April 2011 9 h 51 min1 Comment
Now its Ströer’s turn to launch an image-recognition app that can interact with posters. Known as Vooh!, for "Virtual Out-of-Home", the service has been available since yesterday to iPhone and Android users.
Berlin based Prisma is responsible for the technology.
Ströer is the third major European OOH player to launch this kind of app, after JCDecaux with USnap (France) and Affichage with PosterPlus (Switzerland).
Categories : Ad-network, Ad-sales, Germany, iPhoneApp, Mobile Interaction, Mobile Marketing, Smartphone
[...] it. It works very much like JCDecaux’ USnap, with online info just a photo away (source: ooh-tv.com). The QR codes work on the same principle, without the need to take [...]