It’s always nice to learn about it before the event, since some of our readers might want to see it: on Friday, April 22, Pearl Media will deploy a 3D architectural projection mapping display at the Hollywood Roosevelt Hotel (Los Angeles) to launch the new Lexus CT 200h hybrid and celebrate Earth Night.

The company says that it will use “more than 15 projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building” to make images pop out from the walls and windows of the hotel.

For those who don’t know what 3D Mapping is, check Ooh-tv.fr’s TOP 10 selection here and Adidas recent campaign there.