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Platt Retail Institute


BlueFox Adds Local Event Information Powered by Eventful to Digital Screens

22 April 2011 10 h 04 min

BluefoxlogoBlueFox today announced a content partnership with Eventful, the leading digital media company connecting consumers to live entertainment and local events. BlueFox clients can now enjoy local event information from all around the world on their digital screens.

San Diego-based Eventful provides the world’s largest selection of local events, from movies and concerts to sports and kids’ events. Over 20 million people use its services to find out what’s happening and decide what to do.

”We are very excited about this new partnership, because it opens a great way to provide localized content to our clients’ screens”, says Guillaume de la Tour, CEO of BlueFox. ”Event information can be hyper-localized within a 10 mile/km radius to provide a neighborhood feel or be expanded to cover all area events.”

“We are pleased that BlueFox has chosen to utilize Eventful’s data to power their new Event content,” said Jordan Glazier, CEO of Eventful. “The continued integration of local event content into the digital out-of-home experience allows consumers to access the information they need in new and exciting ways.”

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