Real Digital Media, provider of the NEOCAST digital signage platform, and Independent Purchasing Cooperative, Inc., an independent SUBWAY franchisee-owned and operated purchasing cooperative, have completed the pilot phase of digital signage initiative ‘SUBWAY TV’.

Proved successful, the network is now being rolled out in North America and abroad.

Initially, franchisees have the opportunity to deploy SUBWAY TV in the "queue line" where customers order sandwiches. Future phases will include installation in the dining areas of larger stores, as well as the introduction of digital menu boards.

Installations include Real Digital Media’s high definition NEOCAST Media Player Z and Samsung displays.