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Platt Retail Institute


Brazil: DOOH Advertising Market Grows More than Internet

9 May 2011 2 h 24 min

ProjetoIntermeiosThe DOOH advertising market in Brazil grew by 17.6% to €31M (R$74.5M), according to figures just published by Projeto Inter-Meios. It was the media with the biggest growth during the period, ahead of Internet (+16.3% to €70,2M / R$168,4M).

The overall media market grew by 7.7% to €1.46 Billion (R$3.5 B)

Categories : Ad-sales, Brazil, Study

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