The leading online media group in South America, Terra, has launched of its first DOOH network in Brazil. Through agreements with partners (GM7, BeauTV), it already has nearly 900 screens deployed in a variety of venues – fitness clubs, cafés, bars, beauty salons, bakeries…

This base is expected to grow rapidly since the group has announced its intention to have nearly 3,500 screens by 2012.

Until now, Terra has only been present in the DOOH market as a content provider.