For Coca-Cola’s 125th Anniversary event on May 6, 2011, Obscura Digital transformed the Coca-Cola Headquarters building in Atlanta into a visual show covering more than 200,000 square feet of projection surface, reaching 26 stories high.

This evolving two-hour show includes transitioning narrative and cinematic pieces and incorporates real-time technology to integrate live social-media components. The high- resolution projection display features traditional animation mixed with computer animation, special effects live action photography, and ‘trompe l’oeil’ techniques, in addition to a real-world light element fusing with a projection piece.

“This is a historic moment for projection displays and a feat for Obscura Digital” stated Travis Threlkel, Co-Founder and Chief Creative Officer of Obscura Digital. “By projecting on the entire surface area of all four sides of the Coca-Cola Tower, we have achieved the tallest and brightest projection display ever seen in the world to date.”

The projection show can be seen live every Thursday, Friday, and Saturday night in May from 9pm – 11pm EST.