EnQii Holdings and Minicom Digital Signage (MDS) today announced their merger. EnQii-MDS will provide marketers with an end-to-end solution encompassing distribution, content management and proof-of-performance. Headquartered in New York City, the new company will operate from six offices around the world and a global network of partners that includes 150 worldwide distributors serving thousands of resellers and system integrators.

Jerusalem Venture Partners (JVP) also led a growth capital financing round together with other existing shareholders – Wellington Partners, Amadeus Capital Partners and Aviv Ventures – to complete the merger. The new financing will go towards expanding the current solutions portfolio as well as to grant necessary resources for additional acquisitions.

“This is an exciting milestone for the industry as it creates a true global powerhouse providing an integrated suite of hardware, software and services required for the best digital signage deployments going forward,” said Ajay Chowdhury, CEO of the new venture and former CEO of EnQii. “I am particularly excited with our new solutions such as IP Streaming, mobile and web linkages and the ability to provide proof of performance for signage networks.” 

“This strategic move creates a powerful vertical solution in an industry that has been plagued by complexity,” states Ronni Guggenheim, President of EnQii-MDS and former CEO of Minicom Digital Signage. “This gives us a deeper base to continue to provide compelling innovations in this rapidly growing industry to our current and future partners across the globe.”

In addition to the officers previously mentioned, Shlomo Nimrodi, has been named Chairman. Stuart Armstrong and Amir Shaked have been tapped to lead the US business and Max Stevens-Guille will lead the Canadian business. In Israel Ofer Dar will act as the Group’s CFO, Moti Guberman will be in charge of operations and Mordehay Hilu will drive the R&D.