During the second semester of 2011, Focus Media, China’s leading digital out of home operator, will start to deploy a new digital network in seven of the country’s cities.

Jason Jiang, the company’s Chairman and Chief Executive Officer, recently gave more details: “We believe that these next generation screens will equip Focus Media with capabilities to provide interactive, measurable, location-based search services to advertisers, which we believe is of great importance for Focus Media’s next era of growth. We also plan to embark upon a small minority investment in a company (Focus will invest $1,5M to get 15% of Enjoy China Technology Development Company Limited, Ed.) that will work hand in hand with Focus Media to provide online and mobile services support to enhance Focus Media’s LBS capability.”