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Platt Retail Institute


USA: BlueFox Creates Customized Infotainment Content for Doctor’s Waiting Rooms in New York

30 May 2011 12 h 39 min

BluefoxlogoThrough strategic partners, BlueFox, Europe’s leading content provider for DOOH, now provides health care related programmes for hospitals, doctors offices and dental facilities.

In the US, Waiting Room Promotions,  which operates a network of 200 screens in doctor’s waiting rooms in New York, has chosen BlueFox for the creation and delivery of tailor-made content.

“After an initial test phase with a very positive feedback from patients, practitioners, office staff and advertisers, we are very happy that the full rollout is taking place end of May”, says Steven Yankiver, president of Waiting Room Promotions Inc.

Categories : Content, Healthcare, United States

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