UK: CBS Outdoor Extends Digital Portfolio in Shopping Centres
3 June 2011 23 h 35 min1 Comment
CBS Outdoor UK has won ad-sales rights for both the external and internal screens at a new shopping centre in London – the Westfield Stratford City, scheduled to open on September 13 later this year. The ten-year contract is estimated to be worth £100 M.
As with Westfield London, already in CBS’ portfolio, all of the advertising spaces are digital. A total of 100 55” screens and 4 LED screens will be deployed.
Categories : Ad-network, Ad-sales, Mall, United Kingdom
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