Mood Media has partnered with the China Audio-Visual Association (CAVA), the largest industry association of digital media publishers and distributors in China. CAVA is the only national audio-visual industry trade association recognized by the General Administration of Press and Publications (GAPP) of the People’s Republic of China. Together with the Music Copyright Society of China (MCSC) and the China Audio Visual Copyright Association (CAVCA) also operating under the auspices of the GAPP, the CAVA membership covers nearly all digital content distribution in China.

“The continued growth of China’s retail sector along with strong measures now being undertaken by the Chinese government to encourage legal, world-class content and services represent a major opportunity for Mood Media to further deploy its in-store media solutions in one of the world’s fastest growing economies” said Lorne Abony, CEO of Mood Media.