A2aMEDIA has selected Aerva, Inc. to manage and control advertising and content on the 6,000 square-foot Mediamesh facade, which will be going live later this month on the New York Port Authority Bus Terminal in Times Square.

"Our demanding specifications and need for a diverse feature set in scheduling and display management, as well as alerts and reporting were met by Aerva technology” said Kevin Beaulieu, CTO of A2aMEDIA. “In addition, Aerva’s interactive platform spans web, mobile and social media. It will be of great interest to our advertisers who want to execute multi-channel campaigns.”

A2aMEDIA’s facade installation on the Port Authority Bus Terminal is part of a long-term aesthetic upgrade to the terminal. It will bring advertising opportunities for a variety of regional and national brands.