Zoom Media and GoodLife Fitness, the largest fitness club chain in Canada with over 275 locations across the country, have signed an exclusive digital media and advertising relationship as part of expanding their current partnership into digital.

Zoom Media, which currently has static billboards within GoodLife, will now install its Flexcast digital media suite, including high definition overhead entertainment (video & audio) and digital signage (video), throughout each GoodLife club. The digital network will be privately branded for GoodLife and will be operated by ClubCom LLC, Zoom’s digital subsidiary.

Following this partnership, Zoom’s total number of digital screens in fitness clubs in Canada will reach 1,600 by year end.