Klépierre has announced an agreement with Clear Channel France that will see the roll out of a large DOOH network in 73 shoppping centres throughout France.

Around 900 screens of different sizes and formats – 65” totems, 50” horizontal screens, wall screens – will be installed.

The network will feature both advertising and infotainment content.

On this occasion, Laurent Morel, Chairman of the Executive Board of Klépierre declared: “We are very pleased about this partnership that not only creates the first French digital advertising network but also the main advertising digital network in shopping centers across Europe. Thanks to this co-operation with Clear Channel we provide advertisers with a qualitative communications medium directed to close to 500 million visitors a year. This agreement proves Klépierre’s ability, through its dedicated subsidiary Galae, to value the space in shopping centers and their strong footfall to generate additional revenues while strengthening their appeal for retailers and patrons”.