Out-of-Home communications agency Posterscope, in conjunction with media agency Carat, and JCDecaux, commissioned a ‘live graffiti poster’ in Old street (London) for Vauxhall’s innovative Facebook competition – the final part of the new Corsa ‘Street Style’ campaign.

The online activity, planned by Carat and created by Marvellous, invited the UK public to paint, using an application, a scene featuring a Corsa and post it onto a central gallery to be voted on by other Facebook users. The 20 most voted for entries went through to the next stage where judges from Vauxhall and Paintshop Studio, a leading studio in the world of Graffiti and Street Art decided on the ultimate victor.

There were over 10,000 entries, and the lucky winner Leigh Hoyte from Buckinghamshire not only won a limited edition New Corsa, but also had his work of art spray painted by professional graffiti artists Dep and Tizer from the Paintshop Studio onto the 96 sheet.

Dominic Milan, Planning Manager at Hyperspace, Posterscope’s innovative and digital division said: “For us this is a really nice example of user generated content, utilising assets from the digital space and bringing them to life in the real world”.

Ben Walton, Associate Director at Carat, “We know the New Corsa audience are very social, so this was a great way of engaging our audience, encouraging participation and rewarding those that chose to engage with the app”. The next stage is to seed the content created from the live event to further amplify the campaign. It’s a great example of how we have used paid and owned media to extend the lifespan of the campaign.