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Platt Retail Institute


USA: LocaModa Launches Community Board on Six DOOH Networks

29 June 2011 20 h 18 min

Locamoda_CommunityBoardLocaModa has launched Community Board 1.0, a new place-based social media application that, says the press release, runs on any Digital Out-of-Home network.

Graphically, the application looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, react with digital offers and local announcements, and leverage built-in ad units. Message types supported include Twitter, Foursquare, SMS, Email, RSS and Facebook.

Community Board will launch on six networks: Zoom Media & Marketing’s Fitness and Social Networks, RMG Networks, Health Club Media Network, Reach Sports Marketing Group, and Panel Media & Marketing. Two premier brands have already purchased media on Community Board for national campaigns running during Q3 and Q4 2011.

Stephen Randall, CEO, LocaModa commented, “Community Board is the perfect intersection of Local + Mobile + Social. We’ve focused on simplifying how venues and agencies can leverage their social media assets in locations. This is important because with over 300 digital signage content management systems in the market, venues and agencies don’t have the time or ability to worry about systems and infrastructure. Community Board represents an elegantly simple approach to cross channel engagement.”

[Dave Haynes has more details here.]

Categories : Bar, Coffeehouse, Content, Fitness, Social Media, Software, United States

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