Aéroports de Paris, the Paris airport authority, and JCDecaux have created a new joint venture on a 50/50 basis named Média Aéroports de Paris. This company, which received the official go-ahead from the European Commission on May 16 earlier this year, began operations on July 1, 2011 for a period of nine and a half years, selling advertising space in the Parisian airports under the brand JCDecaux Airport Paris.

As previously announced, Média Aéroports de Paris will deploy a strong digital offering, including digital displays and interactive and location-enhanced services.

Jean-Charles Decaux, co-CEO of JCDecaux, gave more details about the company’s ambitions: “JCDecaux Airport Paris will have the resources to make Aéroports de Paris one of the world’s most flexible and innovative platforms for advertising and promotions. This new company will deploy new technology to create the airport of tomorrow, future-proofing our offer for our clients. It will offer advertisers a range of high-quality, digital and interactive solutions that will enhance the passenger experience within the unique environment of the airport.”