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Platt Retail Institute


Spain: DS Digital Screens and MDI Totem Start Deployment of Interactive Digital Totems in Canary Islands’ Malls

7 July 2011 12 h 09 min

DS_Digital_Screens_logoThe Meridiano Tenerife Mall in Santa Cruz de Tenerife (Canary Islands) has just been equipped with a large format interactive digital totem. Through an application available in eight languages, it allows visitors to locate the different shops, know more about the services and events offered by the mall, access different promotional offers and even download mobile discount coupons.

The unit appears to be very popular: during the first 13 days, around 6,000 hits were registered

The project was developed by Spanish Digital Signage specialist DS Digital Screens, in collaboration with Tenerife-based company MDI Totem.

Another similar installation will be carried out in the Plaza del Duque mall (Tenerife) during the next weeks.

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Categories : Ad-network, Digital Media, Mall, Mobile Interaction, Mobile Marketing, Spain

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