Kinetic has just released its must-read report The Future of Out of Home Media in the UK” (check here for the executive summary).

Amongst others, the agency anticipates a 48% increase in the number of digital sites in the country, growing from an estimated 72.603 at present to 107.470 in 2020.

This growth is to a large extent due to the digitalisation of bus shelters (7,000 screens in 2020 compared to none at the moment), of taxis (an extra 4,750 screens), of buses (750 screens), of large format (Roadside) posters (48 sheet/18m²) (369 extra screens) and “Other environments” (+17,275 screens).

This last category will represent 65% of all digital sites. Retail (including shopping centres) will account for 18.5%, transport 9%, street furniture 7% and large format posters 0.5%.