Barco LiveDots has partnered with outdoor advertising company Beijing Fortune Investment Management Co. to equip Beijing’s department store Blue Island Tower with a new LED display.

Barco provided an integrated solution, comprising the 407 m2 LED display, an optical fiber transmission system, a power supply system, design and installation of the steel structure, as well as an XVS content management and broadcast system.

The base of Blue Island Tower’s LED display is a full 32 meters above the ground, which requires an exceptional angle of visibility to allow viewing from close range. To meet this challenge, Barco LiveDots applied a LED encapsulation technology, tilting the LEDs downward towards the viewers. This technology gives the millions of LED lights a consistent downward angle of visibility and visual range, while also decreasing light pollution