For the promotion of its “Acqua di Gioia” and “Acqua di Giò” perfumes, Giorgio Armani decided to launch an interactive campaign on SGA sites. Known as “Shoot & Win”, the operation uses PosterPlus, the poster company’s visual recognition smart-phone app.

Users are invited to photograph the posters with their smart-phones to receive a coupon worth twenty Swiss Francs directly on their mobile. The coupon can then be redeemed against the purchase of an Armani perfume in any of the Manor stores.

PosterPlus, which was launched on iPhone in December 2010, is now also available on Android.