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Platt Retail Institute


USA: AOL’s Patch’s Hyperlocal Content to Provide Newsfeeds on Seesaw’s Digital Out-of-home Network

14 July 2011 11 h 36 min

SeeSawlogoSeeSaw has partnered with AOL’s Patch to provide hyper-local content on its affiliate digital place-based networks. Patch, part of the AOL Huffington Post Media Group, is a community-specific news, information, and community platform in over 800 regions.

“Branded content is a core part of our strategy,” said Monte Zweben, founder and Chairman of SeeSaw Networks. “By adding the highly relevant and unique Patch content, SeeSaw’s viewing audience will be more engaged — boosting our network’s advertising effectiveness. Relevant hyper-local news is the perfect addition to SeeSaw’s places.”

The Patch content will feature news items, with a call to action to see more of the story by visiting the local Patch site.

Categories : Ad-network, Booking Platform, Content, Mobile Interaction, United States

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