The Leroy Merlin flagship store in Nova Milanese (located just outside of Milan) has a new digital signage system, designed and managed by Voome Networks Srl.

The network, which runs a Voome solution combined with Spinetix Hyper Media Players, features interactive monitors deployed at the entrance of the store, to welcome and guide the customers, and others deployed in the sales area.

In a dedicated training zone, a digital signage platform has been designed to educate shoppers on the product ranges available. Customers are able to interact and view, on a wall mounted LCD screen, particular topics such as ‘how to clean a fridge’. Each lesson is uploaded by Leroy Merlin staff from their personal computers connected to the company intranet using a normal web browser.

The check-out area has also been equipped with regular monitors, displaying various Leroy Merlin messages.

Finally, the system is also used as a corporate communications tool and sales tracker. In the staff areas of the store, employees are able to show real-time status of sales for each product category as well as a targeted sales level and percentage achievement.

[Photos: Leroy Merlin and Voome Networks]