Amscreen is expanding to Continental Europe following a deal with BP Europe SE. The contract will see digital signage screens installed in forecourts across the continent initially in Germany, Poland, Luxembourg, Switzerland and Austria.

This exclusive five year deal will also see BP UK extending its partnership with Amscreen for a further five years.

Simon Sugar, CEO of Amscreen, commented: "We are really excited about our expansion into Europe. After an encouraging two years in the UK we are keen to further develop the network and this deal with BP is a perfect starting ground to mark our entry onto the European market. The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and Aral sites in the coming months. This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."

In just two years Amscreen has established the UK’s largest digital screen media network, broadcasting on more than 3,000 screens nationwide (including 1,700 for its forecourt network) to an audience of 25 million a week. The decision to expand its forecourt network to Europe will see its audience increase to 40 million a week once this initial rollout with BP is complete.