Amscreen has acquired the entire Sales and Marketing operation of Digicom. The specialist digital out of home sales house, founded two years ago by Tom Goddard, was Amscreen’s exclusive Sales partner.

Simon Sugar, Amscreen’s Chief Executive said “I am very excited about us acquiring Digicom and look forward to working closely with Chris Forrester and his team, who becomes Amscreen’s European Managing Director of Sales & Marketing and will help us to further develop the business. Having become market leaders in the UK, we want to achieve the same across Europe and bringing Digicom in-house will allow us to replicate our UK success internationally”.

Tom Goddard now becomes Deputy Chairman and Shareholder of Amscreen and will support CEO Simon Sugar in Media Sales and Development.