Daktronics has been chosen by Spanish company Callao Digital to design, manufacture, and install two LED displays on the façade of the well-known Cines Callao theatre in Madrid.

The first display measures approximately 9.9m x10.2m (32’6” x 33’6”) and the second measures 9.9m x 12.9m (32’6” x 42’6”), both with pixels on 10 millimeter spacing (10mm pitch).

Cines Callao, built by Luis Gutierrez in 1926, is located at the intersection of the Gran Vía and the Callao Plaza. This Plaza has a capacity of 10,000 people, is the third most transited in Europe with 113 million people passing through annually, and a daily traffic of 51,000 vehicles.