In November 2010, Elemidia announced the installation of its first network in supermarkets via a deal with the Pão de Açúcar chain. Nearly 9 months later, the network is now working in some forty sites and is running campaigns for advertisers such as Visa, Red Bull, Cultura Inglesa and Century 21.

The network will continue to expand rapidly in coming months, with 66 supermarkets to be covered by the end of September, and 146 (!) by December, i.e. all stores in the chain.