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Platt Retail Institute


France: Mood Media Digitalises Puma’s Paris Concept Store

30 August 2011 11 h 16 min

Mood_Media_store_paris_Puma_de

Puma has chosen Mood Media to deploy a digital signage network in its concept store at the Boulevard de Sébastopol in Paris (200m² of store spread over two floors).

The installation consists of four video walls – two in the window and two on the first floor.

In the window, each of the two levels is equipped with a unit of 2.5m by 1m, which are used to promote the brand and its products (the screens show videos of models wearing Puma clothes and accessories).

On the first floor, two other video walls, 3m by 1m each, have been fixed on the ceiling. They are used to create atmosphere and to underline the ecological values of the brand by showing slow motion nature films (fluffy clouds, underwater landscapes, etc.)

The installation is driven by Mood Media’s TeamCo software.

Categories : Content, Digital Media, France, Retail, Software

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