Futuramedia is currently deploying a new DOOH network in pharmacies. Based on large vertical format displays installed in the windows, the network will have over 200 screens by the end of the year.

Content is exclusively advertising in order to create maximum visibility for advertisers “street side” and to drive traffic into the stores.

This network comes in addition to the Instore network already operated by Futuramedia in pharmacies. Created in 2004, it consist of nearly 4,000 screens, most of which are installed behind the cash register.

The agency now owns three networks – FuturaPharma Instore, FuturaPharma Window et FuturaMalls – representing some 5,000 screens and producing an audience of 50.8 million per month